Layla Ilchi is a New York City-based journalist with seven years of experience reporting on fashion, entertainment, pop culture, beauty and retail news. Layla specializes in fashion news and trending news reporting, where she utilizes viral topics and search engine optimization to write high traffic-earning stories. She is an alumni of New York University’s Gallatin School of Individualized Study where she received her Bachelor’s Degree in Journalism and Business and an alumni of Columbia University's Journalism School where she received her Master's Degree.Resume
Women’s Wear Daily
Senior Reporter, Men’s
October 2022 - Present
Women’s Wear Daily
Senior Trending News Reporter
January 2022 - October 2022
Senior member of WWD fashion team, responsible for covering and breaking news in men’s fashion, street style, sports and culture.
Senior member of WWD digital team, responsible for leading and editing trending news coverage and writing fashion, entertainment and celebrity features stories that drive traffic
Women’s Wear Daily
Trending News Reporter
January 2019 - January 2022
Women’s Wear Daily
Assistant Editor, Beauty
July 2016 - January 2019
Leading member of the WWD digital team, responsible for writing 3-8 daily breaking news and trending stories about fashion, culture, lifestyle, entertainment and retail that drive site traffic
Wrote features, breaking news, industry news and trends stories about the beauty industry for WWD and Beauty Inc magazine and helped develop social media strategies for WWD’s beauty content
Articles
Image Courtesy of WWD
How Hip-Hop Changed the Fashion Industry
A cover story on how hip-hop impacted fashion in celebration of the genre’s 50th anniversary
Image Courtesy of WWD
Scarlett Johansson Debuts Skin Care Brand The Outsest
I had exclusive access with Scarlett Johansson and her co-founder Kate Foster on their The Outset skin care brand
Image Courtesy of HBO
Dissecting the Billionaire Fashion in “Succession”
I analyzed the “stealth wealth” fashion trend popularized by HBO’s “Succession”
Image Courtesy of Miansai
Jewelry Is the Latest Booming Category in Menswear
I spoke with several major retailers on how men’s jewelry is growing in popularity among customers
Image Courtesy of Getty
How NBA Stylists Created Memorable Tunnel Fits
I interviewed several NBA stylists on their strategies of dressing athletes for their popular tunnel walks
Image Courtesy of HBO
Courteney Cox Aims to Beautify the Home Category
My exclusive story and interview with Courteney Cox on the launch of her home fragrance brand Homecourt